AUTHOR'S NOTE
I will tell you quite directly that it is no pleasure being the messenger of environmental reform. For reasons that seem deeply psychological and cultural, environmentalism remains essentially unpopular, open to all sorts of sarcasm and condescension, even from groups that generally take the road to reform. But I have to believe that things are changing.

It is in this spirit that I am writing this guide, long before I have received accolades as a filmmaker, because I feel the ball needs to get rolling on this issue, and that real political, social, and even artistic reform is going to come out of some right-here-and-now type of shakeup.

And so I ask you to go forward in this little volume: find what works for you, take the advice you can, think about it, and make it your own.

I make some attempt to describe the historic and scientific reasons that these issues are important, but ultimately, it is really up to you to learn about the matters yourself. Once you see how many issues interconnect, you will find your own reasons for action. Thanks for taking a look. And good luck.

HOW TO USE THIS BOOK
This book is designed to work both as a quick reference guide and also as a book of ideas.

The Forward places the current global environmental crisis in a historical context, to suggest tile relationship between environmentalism and other political and social issues.

Section 1 follows a linear pattern from start to finish of a film or video project. The chapter headings are directed at department heads and the major elements of production. The text will offer ideas and suggestions on the many ways you can streamline and ecologize your production
Four symbols- provide a cross-referencing system allow you to browse through the book freely:
This color alerts you that further clarification of a topic mentioned in the text can be found in an information box.

This color alerts you that a topic mentioned in the text is further discussed in '"What's Wrong With...?", a brief reference guide to environmental and animal rights issues found in Section 3.
This color alerts you that facts or information in the text is footnoted on the notes page.
This color directs you to the source guide which summarize the environmental products discussed in the text.

Section 2 briefly chronicles the ups and downs of making No Telling, and independent feature which was filmed and promoted using the low impact principles described in this guide.

Section 3 includes "What's Wrong With...?", a bibliography, and a list of books for further reading.

In Section 4 the companies which offer the goods and services described throughout the text are listed first by product and service, and then alphabetically by company address and contact number.